When someone in Santa Barbara goes to Google or Yahoo and types in “dentist Santa Barbara” and clicks search - that is considered a local search. The search engine results page (SERP) that appears looks like the illustration below.

The goal of search engine marketing is to get your business message on the first page of the search engine results page for any local search a potential customer would perform when searching for your services.
 
The search engine results page has two types of results:
  1. Organic Results
  2. Sponsored Results
Organic Results.
Organic results are not paid – they are the results that the search engine considers a good match (relevant) to the words the user typed into the search box. If your website is deemed relevant to the search, your page’s listing will be displayed. Organic results are keyword specific – for example, your site may appear if someone searches for “dentist” but not appear if they search for “braces” or “tooth whitening”. Your website design and content can help or hinder your rank on a search engine. There are techniques (search engine optimization) to help your website rank well on a search engine’s results page. 805 Search Marketing offers search engine optimization services to help you improve your website’s performance.
 
 
Sponsored Results (also called Pay-Per-Click results)
Advertisers can pay to have their results appear when a consumer types in a certain word or phrase (called keywords or keyphrases). These paid advertising results are called sponsored results. The sponsored results appear at the top and the sides of the page.  If a consumer clicks on of these results, he or she is directed to a specific page of the advertiser’s website. The advertiser is charged for that click. 805 Search Marketing offers Pay-Per-Click management services to maximize your return on investment.
 
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