Pay-Per-Click Bid Management
A strategic pay-per-click campaign can support and enhance your search engine optimization service.
Details of Pay-Per-Click Search Engine Optimization
- Keyword research
- Develop keywords with clients input
- Keyword bid managment
- Creative management (ad writing)
- Landing page recommendation
- Detailed monthly reports
Keyword Research
Determining which keywords your business should bid on may be the most important decision in developing a winning campaign. For example, a dentist in Santa Barbara may want to focus on finding patients who want or need braces. Instead of bidding on keywords like “dentist” and “braces” which may be $3 or $4 per click, we might recommend more targeted keywords such as “dental braces santa barbara” or “invisible braces santa barbara” which may be $0.40 per click. Not only will you pay less per click, but those searching for these keywords are more likely to be someone in your service area.
Keyword Bid Management
Once the keywords have been determined, we develop a bidding strategy to maximize your results. Often it’s not necessary to be in the top position (we call that the ego spot – it does more for your ego than your business) Our expert Account Managers use state-of-the-art software to find the sweet spot where your company receives the number of leads or sales your business is seeking and often that the 3rd, 4th, or even 8th spot.
Creative Management
This is the most overlooked part of a Pay-Per-Click campaign and it’s one of the most important. The ad text is your ad message that people read and decide whether to click on your ad or your competitors. The ad text should also be written so that people not in your service area know that and don’t click the ad. Your ad text should be specific and relevant for what they are searching. For many campaigns, each keyword needs its own ad text. If someone goes to Google and searches for: tile roof Thousand Oaks, should look something like this: