Case Study - Skateboard/Surfboard Regional Company
Full SEO Service Case Study
This client is a regional company with three physical stores and an e-commerce website. The company had been stagnant due to the economy and the website had limited traffic due to the competitive environment for nationwide search engine rankings. The company had tried pay-per-click advertising but it was not generating an acceptable return on investment.
The 805 Programming Team needed to revise most of the meta tags in the entire website. The 805 Content writers wrote keyword-rich articles that in this case made more a substantial difference for national placement. The 805 Linking Team were instrumental by adding 150 high quality links per month. In this case, the number of inbound links needed to outpace the competition was substantial. Around 16 month mark, the number of links began to greatly increase the number of first page search engine rankings.
With the 805 Full SEO Service, the website's unique visitors increased by 45% at the six month mark and increase over 300%+ at the 20 month mark. Often times, national positioning and large region positioning takes time. If they had stopped at the six month mark, they would of had a nice increase in traffic and sales but not reached full potential.
Unique Visitors - Before Service: 2,100 per month
Unique Visitors - 6 Months Later: 3,000 per month
Unique Visitors - 20 Months Later: 8,200 per month
Search Engine Rankings By Keyword - Before Service
KEYWORDS |
YAHOO |
MSN |
|
cheap wakeboard |
unranked |
unranked |
unranked |
wakeboard accessory |
unranked |
unranked |
unranked |
wakeboard binding |
unranked |
unranked |
unranked |
wakeboard for sale |
unranked |
unranked |
unranked |
wakeboard store |
unranked |
unranked |
unranked |
womens wakeboard |
unranked |
unranked |
unranked |
cheap complete skateboard |
unranked |
unranked |
unranked |
cheap snowboard |
unranked |
unranked |
unranked |
discount snowboard |
unranked |
unranked |
unranked |
man snowboard jacket |
unranked |
unranked |
unranked |
online skateboard shop |
unranked |
unranked |
unranked |
online snowboard shop |
unranked |
unranked |
unranked |
skateboard accessory |
unranked |
unranked |
unranked |
skateboard clothes |
unranked |
unranked |
unranked |
skateboard company |
unranked |
unranked |
unranked |
skateboard for sale |
unranked |
unranked |
unranked |
skateboard helmet |
unranked |
unranked |
unranked |
skateboard store |
unranked |
unranked |
unranked |
snowboard accessory |
unranked |
unranked |
unranked |
snowboard apparel |
unranked |
unranked |
unranked |
snowboard bag |
unranked |
unranked |
unranked |
snowboard boot |
unranked |
unranked |
unranked |
snowboard clothing |
unranked |
unranked |
unranked |
snowboard equipment |
unranked |
unranked |
unranked |
snowboard game |
unranked |
unranked |
unranked |
snowboard gloves |
unranked |
unranked |
unranked |
snowboard goggles |
unranked |
unranked |
unranked |
snowboard helmet |
unranked |
unranked |
unranked |
snowboard package |
unranked |
unranked |
unranked |
snowboard shop |
unranked |
unranked |
unranked |
snowboard store |
unranked |
unranked |
unranked |
womens snowboard boot |
unranked |
unranked |
unranked |
womens snowboard jacket |
unranked |
unranked |
unranked |
Hyperlite Wakeboards |
unranked |
unranked |
unranked |
Liquid Force wakeboards |
unranked |
unranked |
unranked |
Ronix wakeboards |
unranked |
unranked |
unranked |
Search Engine Rankings By Keyword - 20 Month Later
KEYWORDS |
YAHOO |
MSN |
|
cheap wakeboard |
9 |
1 |
5 |
wakeboard accessory |
4 |
27 |
1 |
wakeboard binding |
9 |
100 |
4 |
wakeboard for sale |
14 |
13 |
36 |
wakeboard store |
7 |
12 |
10 |
womens wakeboard |
31 |
37 |
484 |
cheap complete skateboard |
9 |
26 |
3 |
cheap snowboard |
16 |
12 |
24 |
discount snowboard |
17 |
29 |
29 |
man snowboard jacket |
1 |
5 |
3 |
online skateboard shop |
41 |
23 |
684 |
online snowboard shop |
26 |
27 |
29 |
skateboard accessory |
5 |
33 |
2 |
skateboard clothes |
35 |
24 |
87 |
skateboard company |
109 |
169 |
913 |
skateboard for sale |
40 |
9 |
67 |
skateboard helmet |
120 |
716 |
72 |
skateboard store |
88 |
256 |
108 |
snowboard accessory |
6 |
110 |
473 |
snowboard apparel |
159 |
334 |
837 |
snowboard bag |
- |
- |
- |
snowboard boot |
146 |
615 |
- |
snowboard clothing |
142 |
- |
673 |
snowboard equipment |
363 |
349 |
- |
snowboard game |
552 |
176 |
- |
snowboard gloves |
- |
- |
958 |
snowboard goggles |
- |
231 |
531 |
snowboard helmet |
- |
656 |
696 |
snowboard package |
240 |
711 |
899 |
snowboard shop |
77 |
- |
848 |
snowboard store |
51 |
330 |
802 |
womens snowboard boot |
92 |
94 |
118 |
womens snowboard jacket |
39 |
84 |
65 |
CWB Wakeboard |
8 |
49 |
21 |
Hyperlite Wakeboards |
29 |
62 |
332 |
Liquid Force wakeboards |
21 |
70 |
366 |
Ronix wakeboards |
11 |
24 |
8 |
Search Engine Rankings By Keyword - 14 Months Later
KEYWORDS |
YAHOO |
MSN |
|
cheap wakeboard |
1 |
3 |
1 |
wakeboard accessory |
6 |
16 |
17 |
wakeboard binding |
30 |
7 |
14 |
wakeboard for sale |
2 |
3 |
2 |
wakeboard store |
4 |
3 |
1 |
womens wakeboard |
7 |
13 |
6 |
cheap complete skateboard |
7 |
22 |
5 |
cheap snowboard |
6 |
38 |
9 |
discount snowboard |
unranked |
36 |
9 |
man snowboard jacket |
3 |
53 |
5 |
online skateboard shop |
14 |
10 |
39 |
online snowboard shop |
10 |
26 |
28 |
skateboard accessory |
2 |
62 |
22 |
skateboard clothes |
9 |
99 |
46 |
skateboard company |
19 |
68 |
13 |
skateboard for sale |
8 |
10 |
12 |
skateboard helmet |
119 |
unranked |
19 |
skateboard store |
unranked |
41 |
24 |
snowboard accessory |
6 |
98 |
85 |
snowboard apparel |
8 |
34 |
13 |
snowboard bag |
29 |
- |
116 |
snowboard boot |
21 |
18 |
28 |
snowboard clothing |
11 |
44 |
46 |
snowboard equipment |
11 |
56 |
- |
snowboard game |
14 |
22 |
104 |
snowboard gloves |
89 |
- |
30 |
snowboard goggles |
- |
- |
122 |
snowboard helmet |
11 |
92 |
78 |
snowboard package |
9 |
34 |
79 |
snowboard shop |
13 |
72 |
147 |
snowboard store |
4 |
35 |
14 |
womens snowboard boot |
10 |
25 |
11 |
womens snowboard jacket |
10 |
36 |
75 |
Hyperlite Wakeboards |
11 |
27 |
44 |
Liquid Force wakeboards |
7 |
15 |
58 |
Ronix wakeboards |
9 |
7 |
38 |