Case Study - Insurance - Nationwide
Full SEO Service Case Study
This client is an internet-based, nationwide insurance company. The company had been stagnant due to the economy and the very competitive environment online. In fact insurance is one of the most competitive industries on search engines today. They considered pay-per-click advertising but it was cost prohibitive since many insurance keywords are $18-20 per click. The company felt they had taken their search engine optimization and their organic traffic as high as it could go without help.
After signing up for the Full Seo Service,the 805 Programming Team only need to tweak the website coding. The 805 Content writers wrote keyword-rich articles that helped tremendously to make the website more relevant for the main keywords. The 805 Linking Team were instrumental by adding 300 high quality links per month, 3600 in 12 months. When the number of inbound links began to dwarf the competition's inbound links, the website began surging forward in the search engine rankings.
With the 805 Full SEO Service, the website's unique visitors increased by 81% an increase of 7,750 unique visitors per month. This gain was strictly organic traffic (no pay-per-click traffic). At a reason meeting with the client, the Vice President noted that if they had tried to purchase the incremental traffic they have achieved with the 805 Full Service SEO with pay-per-click instead, she figured it would have cost over $120,000 per month.
Unique Visitors - Before Service: 9,500 per month
Unique Visitors - 14 Months Later: 17,250 per month
Search Engine Rankings By Keyword - Before Service
KEYWORDS |
YAHOO |
MSN |
|
term life insurance |
29 |
48 |
56 |
term life |
39 |
160 |
89 |
term insurance |
11 |
58 |
9 |
life insurance quotes |
25 |
71 |
29 |
life insurance quote |
unranked |
unranked |
unranked |
life insurance rates |
unranked |
unranked |
unranked |
term life insurance quotes |
92 |
141 |
112 |
life insurance online |
unranked |
unranked |
unranked |
term life insurance quote |
unranked |
unranked |
unranked |
life insurance rate |
26 |
55 |
14 |
mortgage life insurance |
unranked |
unranked |
unranked |
Search Engine Rankings By Keyword - 14 Months Later
KEYWORDS |
YAHOO |
MSN |
|
term life insurance |
1 |
74 |
28 |
term life |
12 |
99 |
23 |
term insurance |
11 |
58 |
9 |
life insurance quotes |
5 |
51 |
44 |
life insurance quote |
2 |
21 |
19 |
life insurance rates |
3 |
29 |
19 |
term life insurance quotes |
3 |
10 |
20 |
life insurance online |
6 |
58 |
17 |
term life insurance quote |
6 |
10 |
21 |
life insurance rate |
5 |
28 |
6 |
mortgage life insurance |
6 |
48 |
6 |